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- Is Google Shutting Down Their LSA Mobile App?
- What Does Boosting A Post Mean On Social Media?
- How Do I Get The Most Out Of Google Local Services Ads? (LSAs)
- Why Your GBP Calls May Be Down: Understanding SERP Changes
- Where Your Online Leads Really Come From
- Defining And Measuring SEO Success
- Using AI To Enhance Nearby Now Checkins
- Adding Your Google Ads Account To Your Google Analytics
- V8 Scheduler: Quick Start Guide
- Geogrids In Nearby Now
- How To Add Questions & Answers On Your Google Business Profile
- Adding Quick Response Text Templates to LaunchSMS
- How To Respond To Customer Reviews On Your Google Business Profile
- Adding Your Google Business Profile To A Nearby Now Account
- Case Study: All-Inclusive Marketing Program
- Repair Ads Pay Dividends For LeadsNearby Clients
- Matt’s Plumbing Up 88% In January Revenue
- Understanding PPC Helps Comfort Pro Grow 22% In January
- Marketing Automation Case Study: Southside Plumbing Grows Revenue 263%
- 3 Ways Hydes Gets Found With Nearby Now
- 3 Ways Nearby Now Helps Your Plumbing Business
- Selecting Success For Smith Air Conditioning
6 Steps to Get More from Google’s Q&A Feature
Your company needs to pay attention to Google’s new Question & Answer feature, which enables consumers to ask and answer questions about your business on the Knowledge Panel on Google.
Here are six steps you need to take to get the most of Google’s new Q&A product.
- Answer All Questions: Anyone can answer any question, even the question is being asked of your company. That means someone with less expertise can answer the question incorrectly or a competitor can provide a reply that is less than flattering to your brand. Also, keep in mind, that every question is an opportunity for you to interact with a potential customer.
- Monitor Questions Regularly: It’s important for you to regularly track any questions being asked of you so you can provide a quick response. A delay puts you at risk of losing a prospect or, worse, having a competitor step in and answer the question. Google just introduced a notification feature that can alert you when a question is asked.
- Promote Your Responses: Because your answers could show up in Google search results, make sure to use the thumbs up/thumbs down feature within the answers to get the right questions moved to the top. Doing so could get your answer moved to the knowledge graph itself, which shows up when someone searches for your company.
- Brand Yourself: Because these questions and answers show up on the Google knowledge graph and could show up in search engine results, it’s important to ensure the answers you provide serve your brand well. The first rule is to be thoughtful and informative with your answer. Your reply should brand you as the trusted authority that someone can rely on for help.
- Plan Ahead for Common Inquiries: Develop some concise answers to frequently asked questions. Every company has some common questions they receive via website form fills, emails or phone calls. Think about what questions you get most often and craft some answers that you can quickly plug in when necessary. Planning will ensure you’re prepared and prompt.
- Post Your Own Questions: Google allows you to ask your own questions and answer them. Take advantage of this opportunity and post your own questions and answers. Use your frequently asked questions from step five as a start. You’re controlling the conversation and showing your company is active on Google.
