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How Core Web Vitals and Google Page Experience Impact Your Rankings

What Is Google’s Page Experience Update?

Google’s Page Experience update integrates user experience metrics into its ranking algorithm. As of 2025, these metrics, known as Core Web Vitals, measure your website’s speed, stability, and responsiveness to ensure a positive experience for users.

While content relevance still holds the most weight, sites with excellent Page Experience signals are more likely to rank higher, especially when competing content is similar in quality.

Close-up of a website wireframe diagram on a table, with annotated design details.

What Are Core Web Vitals?

Core Web Vitals consist of three key metrics that evaluate user experience:

  • Largest Contentful Paint (LCP): How fast main content loads.
  • Cumulative Layout Shift (CLS): Visual stability, preventing unexpected layout shifts.
  • First Input Delay (FID): Responsiveness to user interactions.

These metrics collectively impact your site’s Page Experience score and can be tracked in tools like Google Search Console and PageSpeed Insights.

Why Does Page Experience Matter?

Page Experience is more than just a ranking factor—it directly impacts user satisfaction, engagement, and conversion rates. A faster, more stable website ensures visitors stay longer and engage more, increasing the likelihood they’ll convert into customers.

Need help improving your site’s performance? Explore our content marketing services for tailored strategies.

A chart titled 'Core Web Vitals,' showing LCP, FID, and CLS among other signals.

Actionable Tips to Improve Core Web Vitals

Try these strategies to optimize your site:

  • Improve LCP: Use optimized images, enable lazy loading, and ensure fast server response.
  • Reduce CLS: Specify image dimensions and avoid dynamic content shifts.
  • Enhance FID: Minimize JavaScript execution and defer unused scripts.

For more on SEO success metrics, see our guide on defining and measuring SEO success.

Frequently Asked Questions About Core Web Vitals

What tools can I use to measure Core Web Vitals?

Google Search Console, PageSpeed Insights, and Lighthouse are the most reliable tools for tracking Core Web Vitals.

How do Core Web Vitals impact rankings?

Core Web Vitals influence rankings indirectly by improving user experience, which can boost engagement and lower bounce rates.

What is the minimum score for a ‘good’ Core Web Vitals rating?

A good rating includes an LCP of under 2.5 seconds, CLS of less than 0.1, and FID below 100ms.

How LeadsNearby Helps

At LeadsNearby, we continuously monitor technical and strategic factors to keep your site ahead of algorithm changes. By focusing on Core Web Vitals and user experience, we help maintain your competitive edge.

Ready to elevate your website performance? Contact LeadsNearby for a custom optimization plan.

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