What Profile Strength Means and How to Use It
Google often adds new tools to its services without much warning. One of these recent additions is the Profile Strength meter for Google Business Profiles (GBP). This small feature has sparked confusion, leaving many wondering, “Is my profile incomplete? Is something wrong?”
Let’s break down what Profile Strength is, how it works, and what it means for your business.
What Is the Profile Strength Meter?
When you log into your GBP, you may notice a meter icon labeled Profile Strength. This meter rates how “complete” your profile is. Next to it, you’ll often see a link that says “Complete Info.”
If your meter isn’t full, it’s natural to worry. But here’s the good news: a partially filled meter doesn’t mean your profile is underperforming.
What Does Profile Strength Really Mean?
Google hasn’t shared exactly how it defines a “complete” profile. Clicking the “Complete Info” link might prompt you to review your profile, but in many cases, there’s nothing left to do. Google may even display a message like “Add More Later.”
This suggests the feature is more of a checklist than a definitive guide. It’s not tied to your profile’s visibility or ranking in local searches.
When to Follow Google’s Suggestions
Sometimes, the tool suggests adding or updating features like:
- Messaging: Helpful if you can reply quickly, but avoid it if response times will lag.
- Services: Listing your services accurately boosts customer trust. If you haven’t done this yet, prioritize it.
- Products: If relevant, include products to give customers more information.
- Advertising: Google may encourage running ads, but this isn’t necessary for profile completion or performance.
These suggestions are optional. Consider your business’s needs before enabling new features.
Does Profile Strength Impact Your Rankings?
No, the Profile Strength meter is not a ranking factor. A profile marked as “incomplete” can still perform well in local searches.
Instead of worrying about the meter, focus on:
- Keeping your business information accurate.
- Responding to reviews promptly.
- Regularly posting updates or offers.
Why Profile Strength Still Matters
While not tied to rankings, the meter is a good reminder to keep your profile updated. A well-rounded GBP helps customers trust your business and may encourage them to contact you.
Need Help Managing Your GBP?
If you’re feeling unsure about your profile, you’re not alone. Our team at LeadsNearby is here to help. We monitor and optimize GBPs regularly, ensuring your profile works for you. If you have questions, contact your Client Success Manager or message us online today.
For more information on optimizing your GBP, check out Essential Ways You Need to Optimize Your Google Business Profile and How Google Business Profile Services Can Impact Your Local Listing.
