Case Study: All-Inclusive Marketing Program

hensive Service. Comprehensive Success.

Omnichannel marketing, or an all-inclusive marketing program, is not a luxury anymore. Trying to piece together a few avenues and hoping that it’s enough to get your company found, selected, and remembered would be like building a house by hoping a couple of walls and a roof can get the job done.

Ricky Heath Plumbing Heating & Cooling of Macon, GA, understands this and they are enjoying all the rewards marketing can bring for a business.

Mark Sherwin, President and Co-Founder of LeadsNearby says, “I think the reason why Ricky Heath is seeing success with us is because we agree on our approach.”

In this case study, we highlight many different aspects of marketing working together to propel Ricky Heath Plumbing Heating & Cooling to new heights.

Can An Omnichannel Marketing Plan Increase My Leads?

The reason an Omnichannel approach is important is because it gives us the chance to pursue the best approach at the time it would work the best.

Bradley Myers, Digital Marketing Manager at LeadsNearby, says our work in PPC and LSA has Ricky Heath’s leads at their highest levels of the year.

“The reason you hire an expert is because they know things you don’t,” Bradley says. “We have the time to watch trends, understand the ever-changing nature of paid advertising, and the insight to know when we need to adjust our plan. It’s our job to see these things coming to keep our clients ahead of the curve.”

Ricky Heath understands this and gives LeadsNearby the tools we need to help them be successful. The numbers bear that out.

How Does Video Fit Into An Omnichannel Marketing Plan?

Video is an ever-increasing part of a successful marketing program. The team at Ricky Heath has fully embraced this and delivered exactly what is asked of them.

• According to Wyzowl, 90% of marketers are satisfied with the ROI video provides.
• 96% of respondents tell Hubspot that they watch explainer videos to learn more about a product.
• Hubspot also reports that 89% have been swayed to purchase by a video.

Video dominates in SEO. By design, video keeps people on your pages longer, which is a huge factor in rankings. Mark notes, “You can use the same video in multiple places. That can also increase rankings and traffic.”

The two most common reasons that companies shy away from video are fear of the costs associated with producing videos and the time it will take to get the videos done. The team at Ricky Heath shows that it’s possible to keep costs down while delivering videos in a timely manner.

“We tell them what we need and they get it to us because they believe in our expertise,” Mark says. “The results have been speaking for themselves.”

What Makes An All-Inclusive Marketing Program Work?

Belief, Not Battles.

While healthy communication is essential, our Omnichannel programs work best when a client understands why we offer this approach to them.

You hire LeadsNearby for our marketing expertise.

You wouldn’t go to a symphony and tell the conductor that a tuba didn’t work for you. No one would try to opt out of the French horn because it’s too expensive. Marketing is no different. Debating individual tactics or products is not the best use of anyone’s time.

“We know how to bring all of the available tools together. That’s how you get the most out of a client’s marketing budget,” Mark says. “Trusting us to do our job has been the key to success for Ricky Heath.”

Call 919-758-8420 for a free consultation about your marketing strategy – or contact us online.

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