Just like you’d showcase your products in a physical store to make them stand out, LSAs put your business front and center for local customers searching for your services.

Similar to maintaining a store window display, managing your LSAs is essential. You need to:

Monitor your ad’s performance
Respond to customers quickly
Continue building a solid online reputation

Here are three advanced tips to make LSAs work for your home service business.

How Does Google Decide Where To Place Your LSAs?

Google considers several factors to determine which ads appear first in search results. Here’s what affects your ad’s “window display” placement:

Trust Badge (Google Guarantee or Screened)

Having a Google Guarantee or Google Screened badge is like placing a “trusted business” sign on your storefront. This badge shows that Google has verified your business through background, license, and insurance checks. It’s a powerful tool to build trust and encourage customers to choose you over competitors.

Search Relevance, Proximity, and Business Hours

Google assesses what people are searching for, along with details like the time of day and location. For instance, if someone searches for an electrician at 7 AM, Google will prioritize businesses that are open and nearby. Keeping your business hours and service area up-to-date ensures that your ad stays relevant to searchers.

Customer Reviews

Reviews work like customer recommendations in your neighborhood. The more positive reviews your business has, the better your “window” looks to potential customers. Encourage happy clients to leave reviews, as businesses with more favorable reviews tend to rank higher.

Quick Responses

Quickly responding to calls or messages is like having a welcoming, attentive store staff. Google favors businesses that respond to leads fast, so avoid keeping your “Closed” sign up when you should be engaging with potential customers!

Complaint History

If your business has too many complaints, Google may show your ad less frequently, so maintaining a strong reputation is critical.

How Can I Improve My LSAs?

Once your ad is live, you can enhance its performance by keeping your digital storefront attractive and inviting.

Expand Your Services and Service Area

If you’re not getting enough leads, consider offering more services or expanding your service area. It’s like adding more products to your store to attract a wider audience and improve your ad placement in searches.

Bidding for Better Ad Placement

LSAs allow you to bid for higher placement in search results, similar to paying for a premium spot on a busy street. If your ads aren’t showing up often, try increasing your budget or switching to Max Bidding to improve performance and gain better ad placement.

Ask for Reviews

Encourage satisfied customers to leave positive reviews. Just as happy customers recommend your store, good reviews improve your reputation and help boost your lead generation efforts.

Set Your Business Hours Correctly

Ensure your ad only runs when you can answer calls. Running your ad during times you’re unavailable is like keeping your store open without staff—it frustrates potential customers and hurts your ad placement.

Stay Active and Adjust Regularly

LSAs aren’t a “set it and forget it” tool. Regularly check your ad’s performance, adjust your budget, and stay responsive to leads. The faster you respond, the better your chances of improving both lead generation and ad placement.

Bidding For Better Results

Bidding for ad placement is like paying for a prime spot in a shopping district. If you’re using Auto Bidding and not seeing enough leads, try increasing your budget or switching to Max Bidding for better visibility. Make sure your payment method is up-to-date to avoid issues that could cause your ads to show less frequently, affecting your lead generation potential.

→READ: LSAs – Optimization Strategies!

Optimize Your LSAs for Maximum Lead Generation

Google Local Service Ads can be an effective way to generate more leads, but they require attention and management to perform well. Think of your ad as a storefront window—the more inviting, responsive, and trustworthy it is, the more customers you’ll attract. Focus on gaining positive reviews, answering leads quickly, and adjusting your bidding strategy to keep your ad in the best possible position.

By treating LSAs like your digital storefront, you’ll ensure your business remains visible, trustworthy, and ready to attract more local customers. These strategies will not only improve your ad placement but also boost your lead generation efforts.

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