It’s crucial to understand where your online leads are coming from when you run a service business. SEO plays a huge role in driving digital leads, but it’s not the only game in town.

There’s much more to online leads than just ranking on Google.

Let’s take a look at the four main sources of online leads and how you can maximize them.

Top 4 Online Lead Sources For Home Service Contractors

Here are the top four places where most home service contractors generate online leads:

Google Local Service Ads: These ads show up at the very top of search results.
They are designed specifically for local service providers. They’re a great way to get in front of potential customers searching for services in your area.
Google Paid Ads (PPC): Running pay-per-click ads on Google can also drive significant leads, especially for high-demand services. The advantage here is that you can target very specific keywords and locations.
Google Maps: Many people search for local services directly in Google Maps! If your business is optimized for local search and has good reviews, you’re more likely to show up in these results.
Organic Search Results: This is where traditional SEO comes into play—getting your website to rank naturally in Google’s search results for relevant keywords. Over time, this can become one of your most reliable sources of leads.

These four sources together account for over 90% of the leads most home service contractors get online. By focusing your efforts on these channels, you can maximize your visibility and increase the number of leads coming your way.

Other Lead Sources To Consider

While Google is a major player, it’s not the only source of leads online. Here are some additional places where you can generate business:

Social Media: Platforms like Facebook and Instagram can be great for connecting with local customers, especially if you run promotions or engage with your community.
Referral Platforms: Sites like Yelp, Angi, and HomeAdvisor can also drive traffic to your business. Many home service customers rely on reviews from these platforms to find trusted contractors.
Offline Leads: Don’t forget about offline marketing! Your trucks, billboards, flyers, and especially word-of-mouth referrals are a must if you want to drive leads.

→ READ: Learn more about Omnichannel Marketing!

The Importance Of Diversifying Your Lead Sources

The key to a successful lead generation strategy is not to rely on just one or two sources. You should aim to diversify your marketing efforts across these different channels to ensure a steady stream of leads, no matter what changes occur in the market.

If you’re only relying on one or two lead sources, you’re likely missing out on potential customers.

Don’t Forget To Track And Optimize Lead Sources

Finally, it’s important to track where your leads are coming from. We use tools like Google Analytics or CRM systems to see which channels are driving the most business.

Once you know where your leads are coming from, you can double down on the most effective sources and adjust your strategy as needed.

By focusing on these top lead sources and continually optimizing your strategy, you’ll be in a strong position to grow your home service business and reach more customers.

Call 919-758-8420 today or contact us online to go over how we can help you identify and maximize your lead sources.

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