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Google SGE Tactics For HVAC, Plumbing, & Roofing Companies
What LeadsNearby Is Doing To Keep Our Clients Ahead Of Google’s Changes
Google’s AI-powered Search Generative Experience (SGE) is reshaping how customers find service area businesses. At LeadsNearby, we’ve been preparing for this shift since 2021! Here’s how our SGE tactics are helping service area businesses stay ahead of the curve.
How Does Google’s SGE Impact Home Service Businesses?
SGE displays AI-generated answers at the top of search results, reducing clicks to websites.
We’ve seen this coming—just like featured snippets (which we’ve optimized for since 2022), SGE rewards businesses that answer customer questions directly.
For example, searches like “emergency plumber near me” now show pricing and availability upfront. With our proactive approach, your business can still dominate these AI snapshots.
What’s The Best Way To Optimize My Google Business Profile For SGE?
We’ve already optimized hundreds of GBPs for SGE. Here’s what we’ve seen work on Google Business Profiles:
- Update service areas and hours. This is especially important for emergency services.
- Add project photos. We recommend 10+ high-quality images, but the more the merrier.
- Encourage detailed reviews. If your clients can be specific in their reviews—for example, ‘fixed my leaky faucet in 30 minutes’—that paints the clearest picture for SGE.
Pro Tip: Monitor GBP performance weekly to ensure your profile stays SGE-ready.
Can Schema Markup Help My Business Rank Higher In SGE?
We’ve implemented schema markup for over 200 home service sites. Schema is like a GPS for AI—it helps Google’s algorithms “find” your most important services. It’s why we make sure to properly tag things on your website. If anything changes on your end, the sooner you let us know, the better!
What Content Formats Work Best For SGE?
Our client data show FAQ pages drive 35% more SGE visibility. That’s why we have pushed so hard to get this content on our clients’ sites in a variety of ways.
We create both FAQ sections (e.g., “How much does HVAC installation cost?”) as well as Step-by-step guides (based on the input we get directly from you).
Since 2022, we’ve used this strategy to earn featured snippets—now it’s powering SGE wins, too.
Will SGE Reduce Website Traffic?
It might—but our clients use our SGE tactics to combat this a few different ways:
- Long-tail keywords (e.g., “commercial roof repair vs. replacement”).
- Booking widgets (embedded via schema to capture leads directly from SGE).
- Make sure you are found in all the places people are searching (which is something we’ve been stressing for years.)
The most important thing you can do is track traffic impacts monthly and adjust tactics accordingly.
→ Why This Matters: SGE isn’t just another algorithm update—it’s a fundamental shift in how customers search for services. At LeadsNearby, we’ve already helped countless service area businesses adapt, ensuring they’re visible where AI answers appear
Frequently Asked Questions: SGE Tactics For Home Services
How is LeadsNearby preparing my site for SGE?
We’ve optimized your Google Business Profile, added FAQ schema markup, and structured content to match SGE’s conversational style—just as we’ve done for featured snippets since 2022.
Will SGE hurt my lead generation?
Not if you adapt. We’re helping clients add booking links and coupons directly to AI answers, turning SGE into a lead source.
Do I need to rewrite my service pages?
Only if they’re outdated. We can audit your content and update it with SGE-friendly headers and bullet points—no full rewrites needed.
Is SGE different than AI?
SGE is Google’s specific AI tool for search. While general AI (like ChatGPT) creates content, SGE replaces traditional search results with AI answers. Our AI overview explains the bigger picture.
