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User Intent VS Brand Visibility
Latest Google Move Could Make Small Businesses Invisible When Google confirmed last month that it is removing paid ads from the right side of its…
Desperation Vs. Brand Building
Is An Immediate Influx Of Leads The Only Way To Save Your Business? (more…)
The 80/20 Rule: Attract Prospects Using What They Think They Need
Convert Them by Educating Them on What They Actually Need (more…)
Google’s New Guidelines Focus on Mobile, Local And “Needs Met” (Updated)
Needs Met: The Core Of Google's Purpose (more…)
Google Partners with HomeAdvisor
Partnership Is Not as Frightening As You'd Think (more…)
Google Unveils New Artificial Intelligence Toolset
Semantic search (contextual, conversational) - aka previously impacted by the Hummingbird update in 2013 - has a new sheriff in town. RankBrain is an improved…
5 Reasons You Need a 2016 Marketing Plan
Did you know that about 44% of small businesses – those with less than 50 employees – have written marketing plans? That means they’re likely…
Content Marketing on the Rise for 2016
LeadsNearby strongly believes in hyperlocal content and its more expansive cousin creative content marketing, as this article states. These disciplines are on the rise as…
Lead Conversion
Marketing Programs That Get Results As a business owner, you know how important it is to get new leads. If the phone isn’t ringing, you’re…
You Are What You E-A-T
What Does Your Website Feed Google? Search engine optimization “experts” write thousands of words each time Google releases a new update—i.e. Penguin, Panda and Hummingbird.…
Content Marketing – Solving Your Users Problems
The Moz blog recently featured an editorial by Stephanie Chang on The Future of Content. We couldn't agree with Stephanie more that for SMB's (service…
Capitalize On Your Influence Area for Multi-Location Local Search
Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…
