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User Intent VS Brand Visibility
Latest Google Move Could Make Small Businesses Invisible When Google confirmed last month that it is removing paid ads from the right side of its…
Desperation Vs. Brand Building
Is An Immediate Influx Of Leads The Only Way To Save Your Business? (more…)
The 80/20 Rule: Attract Prospects Using What They Think They Need
Convert Them by Educating Them on What They Actually Need (more…)
Google’s New Guidelines Focus on Mobile, Local And “Needs Met” (Updated)
Needs Met: The Core Of Google's Purpose (more…)
Google Partners with HomeAdvisor
Partnership Is Not as Frightening As You'd Think (more…)
5 Reasons You Need a 2016 Marketing Plan
Did you know that about 44% of small businesses – those with less than 50 employees – have written marketing plans? That means they’re likely…
Lead Conversion
Marketing Programs That Get Results As a business owner, you know how important it is to get new leads. If the phone isn’t ringing, you’re…
Content Marketing – Solving Your Users Problems
The Moz blog recently featured an editorial by Stephanie Chang on The Future of Content. We couldn't agree with Stephanie more that for SMB's (service…
Capitalize On Your Influence Area for Multi-Location Local Search
Search Engine Land has featured an excellent post today on Multi-Location Local Search that is highly helpful to get folks thinking about location as a…
What Does Google’s Hummingbird Mean to Local Service Contractors?
Focus on Answering Your Users Needs with Quality Content Google’s new release, Hummingbird, has recently been the hot topic of blogs and social media. The…
12 of the Most Effective Ways to Take Control of Your Online Reputation
Whether you realize it or not, someone is making money from your online reputation. Isn’t it time you take control of it and use it…
Little-known Secrets of the Paid Lead World
As a service contractor, you may have heard of the major vendors in the paid lead space. What you likely haven’t been able to piece…
