A LeadsNearby client located in the competitive Cary/Holly Springs area of North Carolina is seeing success with a variety of marketing strategies, but their PPC results are particularly strong.

You can learn more about the basics of PPC here, but in short, there are 3 keys to a successful paid ad campaign:

Make sure everyone is clear on the expectations.
Understand the needs of the customer and make sure you have the right offer.
Data is key (both demographic information as well as feedback from your ads.)

Our client understands how to use each of these points effectively as well as what it takes to complement those paid ads.

Here are some of the most significant supporting assets your PPC campaign needs to be successful.

Strategic Growth Planning

It’s much easier to find something when you know what you’re looking for. Your marketing strategies are no different. Once you have clear short-term and long-term goals, the best choices are much easier to see.

Whether they are looking to grow their workforce or expand their service area, this client always is clear on the next step they want to take. That informs the promotions they choose to run and how they’re seen by the target audience.

That focus, along with accurate targeting in paid ads helps keep the costs reasonable for their volume of leads. It also directly contributed to the 22% growth!

Optimizing Digital Assets For Clarity And Consistency Supports PPC

You can’t know when a lead will turn into a customer, so you need your online information and other citations in the best possible shape. It’s critical to have the correct name, address, and phone number across all of your reputation verification sources. You also need to make sure that your website is optimized for the jobs and services you want to do.

LeadsNearby worked with the client on their website SEO, Google Business Profile, and Nearby Now check-ins. We keep each of these valuable assets prepared so that, whether it’s the first time a lead hears about them or the time they decide they’re ready to make the call, the process is as smooth as possible.

Postcards Make Real-World Impressions

LeadsNearby understands the importance of brand exposure. It usually takes as many as 7 impressions before someone will feel comfortable calling your business. That’s why you want a marketing partner to help with every aspect of your branding.

We’ve found that postcards can help reduce the number of interactions required for customer conversion.

Even without a specific offer, this client has had success with its postcard campaign because it has helped potential customers develop a familiarity with the brand.

From Impression to Income With PPC

Their combined efforts in paid advertising, digital asset optimization, and real-world engagement yielded 22% growth in January of 2024 alone. Remember: no marketing tactic is an island. Be sure that you are using complementary approaches to get the best results.

Call 919-758-8420 or contact us online and let us show you how you can better support the campaigns you already have running and get maximum results.

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