Google Adds SMS & WhatsApp Chat To The GBP

How Can I Use Google Business Profile’s New SMS & WhatsApp Chat Functions?

Google loves to introduce new features, each with plenty of advantages and disadvantages. Now, they have expanded Google Business Profiles to include an opportunity to SMS & WhatsApp chat with customers, creating the latest in a long line of double-edged swords.

This functionality is only available on mobile devices for now, but let’s talk about what it means now and what it could mean in the future for your local service business.

Should I Enable SMS Or WhatsApp Chat On My GBP?

Before setting up chat functionality, businesses should assess whether their team has the resources to respond promptly.

Quick response times are essential; otherwise, customers may turn to competitors instead.

If you have the ability to manage these communications, then it is a good idea to set up SMS & WhatsApp chat.

How Do You Enable Chat on Your Google Business Profile?

Setting up SMS Or WhatsApp Chat for your GBP is simple. Follow these steps:

1. Go to your Business Profile.
2. Click Edit profile > Business information > Contact.
3. Under the Contact section, find the Chat option below the phone number field.
4. Choose either Text message or WhatsApp from the drop-down menu.
5. Enter a phone number capable of receiving text messages or provide your WhatsApp URL.
6. Click Save to enable chat functionality.

This feature helps businesses offer multiple communication channels, increasing the likelihood of converting leads into customers.

Should I Use WhatsApp Or SMS For My Google Business Profile Chat?

Google provides two options for chat functionality:

• SMS (Text messaging) – Messages go directly to the number linked to your GBP.
• WhatsApp – This option integrates with WhatsApp Business, allowing multiple team members to view and respond to messages.

While both methods enable direct customer engagement, WhatsApp offers additional features:

• Multiple users can manage inquiries from one business account.
• Message tracking provides insights into response times and engagement rates.
• Automated responses can handle common customer queries outside business hours.

WhatsApp Business also offers integration opportunities with customer relationship management (CRM) systems and marketing automation tools, enhancing communication efficiency.

Why Is Responding to Messages Quickly Important?

Speed is crucial when responding to chat requests.

Google considers response times when ranking businesses in local search results. Slow or inconsistent responses may negatively impact a business’s visibility in search rankings.

Additionally, customers expect quick replies. If they don’t receive a timely response, they may move on to a competitor.

Ensuring that your team is prepared to handle incoming messages efficiently can increase lead conversions and improve customer satisfaction.

What Are the Benefits of Enabling Chat for Local Service Providers?

Adding WhatsApp Or SMS chat functionality to your GBP listing can offer several advantages:

• Increased Engagement – Customers have another convenient way to reach you.
• Higher Conversion Rates – Faster responses can lead to more bookings and sales.
• Competitive Edge – Businesses offering multiple contact options may outperform competitors.
• Better Customer Experience – Direct messaging fosters a more personalized interaction.

By enabling chat, businesses can maximize their GBP listing’s potential and capture more leads.

Should I Enable Chat On My GBP?

For local service providers, enabling chat can be a game-changer. It offers a direct line of communication between businesses and customers, increasing engagement and improving conversion rates. Whether you choose SMS or WhatsApp, ensuring that your team is prepared to handle messages efficiently is key.

If you have questions about setting up chat for your GBP listing, feel free to reach out . Staying ahead of digital communication trends can help your business attract more customers and grow your online presence.

Frequently Asked Questions: SMS & WhatsApp Chat

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