Community involvement is a must for your business and sponsorship spending is a great way to do that… but how can you make your sponsorships stand out? You don’t want to hand over a few hundred or thousand dollars and just hope for the best.

Here are five ways to make sure you’re maximizing your sponsorship spending.

1.) Be Memorable, Not Just Visible

Stop wasting money as just another logo! Stand out with interactive sponsorships.

Sponsor a contest and literally get people interacting with your brand.
Branded giveaways like T-shirts will make people remember YOU. A t-shirt launcher can cost as little as $25!
Interactive booths are great for engagement. Offering a chance to play video games always draws a crowd, even if it doesn’t directly relate to your vertical.

2.) Maximize Sponsorship On Social Media

It’s important to amplify your sponsorship’s impact beyond the event.

Go live on social to capture the real-time energy of the event.
Behind-the-scenes posts build anticipation and humanize your brand.
Host a social media contest tied to the event for instant engagement!

3.) Contribute To The Community

You’re more than just a business. Show them.

Sponsor a charity race to help your audience see the good that you do.
Get your team involved in a local volunteer day.
Host free workshops to showcase your expertise while giving back.

4.) Negotiate More Than A Logo

Make every dollar work harder by pushing for perks that go beyond branding.

Request speaking time to showcase your authority.
Hand out product samples to drive home your value.
Set up a demonstration booth that stops people in their tracks.

5.) Follow Up With Post-Event Offers

Even though the event is over, your opportunity isn’t! Keep the momentum going.

Send out exclusive offers to attendees right after the event.
Offer a free consultation or another valuable discount for people who went to the event.
Share personal highlights from your event with a strong call to action.

Don’t Settle For The First Opportunity

While it’s great to be involved with something popular like a local high school football team, you want to make sure you aren’t just another face in a crowded program. Explore niche sponsorship opportunities like the marching band instead. You might have fewer eyeballs, but it could be balanced out by a greater buy-in from the audience.

No matter what you decide to get involved with, you need to be involved to make it more than just another check you wrote.

Let’s get involved together! Call 919-758-8420 for a free consultation about your marketing strategy – or contact us online .

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