How Google Business Profile Services Can Impact Your Local Listing

GBP Services Can Have an Impact on Your Local Rankings!

Pre-defined services have been an option in your Google Business Profile, previously known as Google My Business, as far back as 2019. Around that time, we started selecting them for our managed GBP clients.

Recently we have noticed that Google is offering more options. Selecting, or not selecting them, can have a significant impact when people are searching for your services on Google Map results.

Why It’s Important to Take Advantage & Know About These GBP Changes

Now that your Google Business Profile (GBP) has the ability to be found for the specific services you offer, it’s critical to make sure you are adding the right ones to your profile.

You simply click on the “+” to add it to your profile.

You can add custom services as well if you do something that is not traditionally associated with your field. An example would be maybe you are an HVAC company that also installs water heaters.

Why You Should Be Selecting These Services

If you have managed GBP service with LeadsNearby, then you are in good shape. We monitor these kinds of developments to make sure that you maintain a competitive edge in the search landscape.

How Can I Check For These Services

1. Go to your Business Profile (You can get there by searching for your business name while logged in to your business profile account on Google).
2. Select “Edit Services.”
3. Select the service you want to edit.
4. To add a new service, click “Add more services.”
5. Hit “Save.”

Do All Categories Have Services to Add?

While not all categories have preset services available, it’s worth noting that Google is regularly adding new ones. Regularly checking your GBP or enlisting our assistance can help you stay up-to-date on any new relevant services.

PRO TIP

Unless these pre-populated choices have nothing to do with your business, you should select them ALL! If you start getting a lot of calls for things that you normally don’t do, then go back and un-select them.

Client Testimonial

“It’s been five years of working with Greg and LeadsNearby. Can’t say enough great things about what they have done and are doing for our SEO and more importantly now our Google My Business. We have seen dramatic improvements in all areas year over year. Thank You, Greg, for the great job you do with making me look good at doing my job!!”

Jacki Bradbury, Bradbury Brothers Cooling, Plumbing & Electrical

Get Local Search Engine Optimization (SEO)

As a local HVAC, Plumbing, or Electrical service business trying to move up in Google search rankings, Local SEO is essential for your success. It can help you get in the 3-pack or another prominent feature, but most importantly, it can get you into customers’ homes.

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