Instead, Google encourages users to manage their LSAs via the mobile-friendly LSA website. Here’s what you need to know about the changes and how to make the transition.

1. Why Is The Local Services Ads App Shutting Down?

Google is shifting its resources to improve the Local Services Ads mobile website instead of the app.

This approach allows them to focus on creating a more seamless experience without requiring users to install or update an app. While the app will no longer be available, the mobile website will have all the key tools you need to manage campaigns easily on the go.

2. When Will The App Be Removed?

The app was removed from app stores on November 7, 2024.

Even if it’s already installed on your phone, it will stop working entirely by January 6, 2025. From that date, the only way to manage your LSAs will be through the mobile web version, accessible from any browser.

3. What Are My Options After The App Is Gone?

After the shutdown, you’ll still have access to all the important LSA features directly from your mobile device. Here’s what you can do on the mobile-friendly LSA website:

Lead Inbox: Access your lead inbox to view and respond to leads.
Ad Spend Tracking: Monitor your ad spend to stay on budget.
Campaign Management: Make adjustments to your campaigns, even when you’re out of the office.

The Local Services Ads website has been optimized for mobile use, ensuring it’s easy to navigate on any device.

→ For more tips on getting the most from Local Services Ads, visit our article on How Do I Get The Most Out Of Google Local Services Ads?

4. How Will I Know When I Have A New Lead?

Google will continue to send email notifications for new leads, just like before.

You’ll receive these notifications in your inbox, which you can access on your phone. This means you won’t miss out on any potential customers, even after the app is gone.

5. How Can I Manage My LSA Campaigns On My Phone?

Managing your campaigns is easy on the mobile-friendly website. To get started:

Open your phone’s browser and visit ads.google.com/localservices.
Sign in with your Google account.
Navigate to your account dashboard, where you’ll find options to view leads, track ad spend, and adjust campaign settings.

The Local Services Ads website has been optimized for mobile use, ensuring it’s easy to navigate on any device.

→ For a step-by-step guide on maximizing your LSA campaigns, check out our Advanced Guide To Google Local Services Ads.

6. Will This Affect My Ad Performance?

No, the transition from the app to the mobile website won’t affect your ad performance.

The LSA platform itself remains the same; only the way you access it is changing. You’ll continue to reach the same audience, with access to all your regular LSA features.

7. How Can I Help My Team Or Clients Prepare For This Change?

If you work with a team or manage LSAs on behalf of clients, it’s important to let them know about these changes. Here’s a quick summary you can share:

App Removal Date: November 7, 2024.
Final Shutdown Date: January 6, 2025.
New Access: Use ads.google.com/localservices on any device for full functionality.

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Key Takeaways For A Smooth Transition

Moving from the Local Services Ads app to the mobile web interface may seem like a big change, but the user experience should remain seamless.

With Google’s improvements to the mobile website, you’ll have a smoother way to manage leads, track spending, and keep campaigns running—without an app taking up space on your phone.

If you have any questions, feel free to call 919-758-8420 to talk about your Google Ads experience.

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