“I reached out to LeadsNearby in the fall of 2020 to help step up our internet presence,” Boyette says. “Less than nine months into our relationship, LeadsNearby had created an award-winning website and assisted us in being Google Guarantee Certified. Now our website, Google, and our reviews are all linked together, working for us instead of being unlinked and not working together.”
Benson’s had already been working with LeadsNearby for about seven years, using its review platform to help collect feedback from happy customers. On the website side, though, Benson’s had previously worked with a local internet company serving the Tallahassee area. Boyette described their previous web presence as stagnant and causing the company to lose market share.
“They were ready for a fresh overhaul to their website that was focused on a user experience targeted for the demand of the service contractor industry,” says King. “Our goal is always to deliver above and beyond our clients’ expectations; getting recognition beyond this is a bonus!”
According to Joseph Garcia, LeadsNearby’s Chief Technology Officer, the main purpose behind the redesign of the Benson’s Heating and Air website was to highlight their strong brand by featuring high-quality photos of the owners and their team. “Additionally, strong conversion-oriented content on the website answers customers’ questions directly and leads them down a path to conversion,” Garcia added. “The website also features testimonials and reviews from happy customers across the web.”
Benson’s Heating & Air’s mobile-optimized, award-winning website:
A new website is only the start of Boyette’s renewed partnership with LeadsNearby. The company also started advertising on YouTube, something he says would not be possible by working with a local company.
“If your business is in need of an internet makeover, if you need solid Google reviews, Google Guarantee certification, and a YouTube presence, LeadsNearby is your TEAM!” Boyette concludes. “Where will you be in nine months?”
Garcia congratulates Daniel Boyette and the entire Benson’s team, as well as LeadsNearby team members Kim King (Designer), Tim Matthews (Website Developer), Allison Mullen (Content Developer), Jerry Harrell (Project Manager), Joanna Batten (Client Success Manager), and Brian West (Development Director) for winning this coveted award.
The IAC Awards are sponsored and judged by the Web Marketing Association. The international organization consists of production, marketing, communication, advertising, public relations, and freelance professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
A list of winners can be found on the IAC website at iacaward.org.
