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How LeadsNearby’s Growth Reflects Our Clients’ Success
Updated for 2025. Originally published in 2019, this article highlighted LeadsNearby’s inclusion on the Inc. 5000 list. In the update below the original text, we expand on how our growth has helped service area businesses thrive and provide actionable strategies for home service providers to increase their online presence. Learn more below and feel contact us for service business marketing.
LeadsNearby Makes The Prestigious Inc. 5000 2019 List
LeadsNearby founders Bob Misita and Mark Sherwin credit the company’s clients and team members for helping Local Loyalty Marketing Solutions NC, dba LeadsNearby, earn a spot on the prestigious Inc. 5000 2019 list for the fastest-growing privately held companies in the United States.
Since launching LeadsNearby in 2010, Bob and Mark have been committed to creating marketing partnerships that generate outstanding success for the hundreds of local service contractors we help.
Years later, the winning combination of client results coupled with our industry-savvy marketing professionals has resulted in a ranking of 2,956 on the national Inc. 5000 list as well as number 18 among the fastest-growing businesses in the Raleigh, NC area!
We Couldn’t Have Done It Alone
We’d like to wholeheartedly thank all of our clients and employees for trusting in our work. The success of our clients and employees has also helped LeadsNearby succeed.
How Can Service Businesses Get More Leads Online?
Leads don’t appear out of thin air.
Just like plumbing repairs, HVAC maintenance, or electrical work, you need the right tools to get the job done. If your service-area business isn’t generating enough leads, digital marketing can help you reach more local customers.
Here are five questions we get about service business marketing and how we answer them.
Why Isn’t My Business Ranking on Google?
As a digital marketing company, this is one of the first things people ask us. Our approach to getting you ranking on Google is three-fold.
First, we optimize your Google Business Profile (GBP.) It’s important to complete all sections, add updated photos, and encourage customer reviews.
Speaking of reviews, that’s where we focus our attention next. Google trusts businesses with steady, high-quality reviews. We usually recommend using Nearby Now. Among other things, it’s a great way to encourage happy customers to leave feedback after each service
We also rely heavily on targeted keywords to get you noticed. Instead of generic terms like “plumber,” focus on the actual phrases your customers search for. Your ability to answer the questions people are searching for is a significant factor in how well you’ll be found online.
What’s the Fastest Way to Attract More Customers?
- Google Local Services Ads (LSAs) – These ads show up above organic search results, and you only pay when a customer contacts you.
- Search Engine Ads (PPC) – With the right targeting, these ads can quickly drive service calls.
- Retargeting Ads – If potential customers visit your website but don’t book, retargeting ads remind them to return.
Remember, even these techniques are not a magic wand. That’s why we’re sure to work with our clients to help them understand when to turn on these services, and more importantly, why.
How Can My Website Convert More Visitors Into Customers?
This is where our approach to design, content, and the technical aspects of your website come together to create measurable results you will see in no time!
We make sure your website produces fast load times because if your site takes longer than 3 seconds to load, most visitors leave.
We also produce a mobile-friendly design for your site because over 60% of searches come from phones! If your site isn’t mobile-friendly, you’re losing business—and we won’t let that happen.
Lastly, our content team makes sure that your website is complete with clear calls to action. We know that every page should direct visitors to book an appointment or call your business, and we make sure that message gets communicated effectively at every turn.
Do Reviews and Social Media Matter for Service Businesses?
Yes! Think of social media and online reviews as your digital reputation. Customers trust businesses that show up consistently online and have great reviews.
We usually start by reminding people to share before-and-after service photos, customer testimonials, and seasonal service tips. This content performs particularly well on Facebook & Instagram. It’s also hard to overstate the impact that Google reviews have on your business! 88% of customers trust online reviews as much as personal recommendations.
It’s important to make sure you have someone protecting your online reputation. We can do that for you.
How Can Small Businesses Compete With Larger Companies?
Whether you come to us as a single truck operation or a $100M enterprise, we can take care of you.
We help businesses focus on Local SEO by optimizing “near me” searches. At LeadsNearby, we also build out service-specific pages as well as pages for the individual cities that you work in.
We can help you with special offers and promotions as part of a comprehensive marketing strategy. Customers love seasonal deals and referral bonuses. We even know how to help you get local media mentions that can raise your company’s profile.
LeadsNearby Offers Everything From Digital Tools to Full Service Marketing
One of the reasons that we’ve been successful since 2010 is our ability to communicate with clients on the level that works best for them. When you’re ready to work with someone who prizes transparency and specializes in meeting you where you are, contact LeadsNearby. We can start to build your marketing plan today!
Frequently Asked Questions: Service Business Marketing
How long does SEO take to work for service businesses?
SEO results typically appear in 3-6 months, depending on competition and strategy.
Are Google Ads effective for small businesses?
Yes! Google Ads can bring in leads quickly, and Local Services Ads (LSAs) are also cost-effective.
How important are online reviews for ranking?
Over 80% of customers read reviews before choosing a service provider.
Can social media replace a business website?
A website builds credibility and ranks on Google. Social media should complement a professional site.
What’s the best marketing strategy for local service providers?
A mix of SEO, Google Ads, customer reviews, and a strong website works best.