We knew that 2024 would present challenges, but it’s also giving smart owners a great opportunity to engage with customers in a new way. Reaching cost-conscious people is critical to your success. Fortunately, we have found that a well-informed approach to repair ads can keep your costs down and your books full.

CABS Heating & Air Conditioning is a great example of meeting customers where they are right now.

Here are a few simple things you can learn from their success.

Repair Ads Can Cover Both Demand & Desire

Not all repairs are created equal.

A broken pipe is a demand-driven repair. It is time-sensitive and will take no convincing on your part.

However, you can create a desire to repair a system that has seen better days. A refrigerant recharge is a perfect example of a job that is not time-sensitive but will benefit the customer.

Furnace maintenance, a water heater flush, or a grounding system check are also jobs you can build a desire for with these repair ads.

Keep It Going

CABS Heating & Air Conditioning is just one of the success stories we can point to.

LeadsNearby has also helped Apex Plumbing keep its cost per conversion at 27-43% of the national average. All Seasons Comfort Systems is also hovering around 45%, too.

There’s more to their success than consistency, but reliable messaging is a major factor. We have kept these campaigns running without significant change for some time now. That steady approach has helped to increase the effectiveness of the ads.

Call 919-758-8420 for a free consultation about your marketing strategy – or contact us online . We can give you actionable advice to grow your business, even in the toughest of times.

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