There is always something going on that can help you be involved in the lives of your customers and prospects. That’s why we’ve put together some season-specific community involvement ideas for your home services business.

We’ll talk about the specifics of planning below, but for now, keep in mind that planning is the key to community involvement.

HVAC Business Promotions

Fall Fireplace Safety Checks: Run a community safety campaign in the fall offering low-cost furnace inspections before the cold weather sets in. Pair this with a workshop on fireplace safety and carbon monoxide detection.
Winter Warm-Up Drive: Collect donations of blankets, warm clothing, and portable heaters for those in need during the winter months. Your HVAC business can also offer free or discounted furnace check-ups to ensure community members are safe during cold weather.
Summer Cooling Station: Set up a temporary cooling station during the hottest summer days. Provide free cold water, shade, and educational materials on preventing heat-related illnesses as well as the importance of HVAC maintenance.

Ideas To Promote My Plumbing Business

Plumbing 101 Classes: As kids are heading back to school, you can offer free basic plumbing classes to the community—either online or in person. While you’re teaching participants how to handle minor plumbing repairs themselves, like fixing a leaky faucet, unclogging a drain, or maintaining their plumbing systems, you are really displaying your expertise. This will make people feel comfortable calling you when they have an actual plumbing problem.
Pumpkin Prep: Offer a pre-Halloween special where you inspect garbage disposals and residential plumbing. The increased load from holiday cooking and pumpkin carving can bring messy clogs, so let people know you’re around to stop any problems before they start.
Guest Readiness Check: During the holiday season, offer a discounted “emergency readiness” check to ensure that homes are prepared for potential plumbing issues during the busy holiday period when guests are frequent.

Electrician Business Ideas

Fall Back Into Safety/Safely Spring Forward: Run a campaign to inspect, replace, or install smoke and carbon monoxide detectors in homes. You can even offer to put new batteries in the detectors just to get back in the house. Many people are familiar with the idea of changing their smoke detector batteries with their clocks, but this offers extra assurance that people are safe as they start using their heating or cooling systems.
Holiday Lights for Charity: Organize a community event where your business installs holiday lights at a local charity or public space. This could include a festive lighting ceremony and be a way to bring the community together while supporting a good cause.
Summer Storm Readiness: Have your electricians offer discounted surge protection installations and emergency preparedness consultations to help protect homes from power surges and outages. A fried TV or burnt computer goes a long way to show the damage that can come when your home isn’t protected.

School Supply Drive

Another great way to get involved in your community is to see what your people are involved with.

Becca Martin, Content Strategist at LeadsNearby, has been collecting school supplies for at-risk students in her community for years. This year, she shared her efforts with the team at LeadsNearby, and together we were able to help her surpass her goals.

“No parent or child should have to worry about being ready to go back to school,” Becca says.
She knew that, together, we could be the village and help make the school year great for local families. As both a company and as individuals, people were more than happy to contribute, extending what Becca could do on her own.

Season-specific community involvement ideas are not just limited to December!

Planning Is The Key To Community Involvement

Regardless of when you’re reading this, you should already be on to the thing after the next thing.

If you are trying to get a Thanksgiving can drive together on November 1st, it’s already too late. By November 1st, you should be finishing up your Christmas campaign so you are ready to roll it out in a timely manner.

In a well-run promotional campaign, you need to leave enough time for logistics, asset creation, distribution, and the actual promotion of your event.

The promotional portion of the event is arguably the most important part.

If your event is only something that happens on a single day, you are not getting everything you can from all of the work that goes into a successful promotion.

Helping you get everything you can out of your promotional opportunities is one of our most valuable contributions! Call 919-758-8420 for a free consultation about your marketing strategy – or contact us online .

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