Tri State Fire Case Study

The Background

A full-service fire protection company based in Hudson, NH, Tri State wanted to expand its online presence to generate more leads for its comprehensive fire protection services. As a company that works across a wide range of industries including government, commercial, restaurant, retail property, hospitality and healthcare, the opportunity for growth was there, but it needed to happen faster.

The Problem

Tri State wanted to expand their service areas not only in their home state of New Hampshire, but into the surrounding states including Massachusetts, Vermont, and Maine. Their existing organic search and pay-per-click programs just weren’t cutting it for new client leads. Through its existing dispatch software vendor, Service Trade, the company learned about the benefits of Nearby Now’s reviews and location-based check-ins. They were concerned, however, about giving their techs in the field yet another software to use.

The Solution

Because Nearby Now integrated directly into Service Trade, the company was easily and seamlessly able to utilize the features and benefits of Nearby Now without opening another app. Tri State Fire’s team began collecting dynamic job-performance check-ins and request on-site and off-site reviews from their happiest clients. They began to add keyword-rich, dynamic content to their website on each relevant city in which they served. This enabled Google searchers to find the company’s good work and reputation throughout their entire New England service area. As a bonus, their technicians in the field had to do very little extra work.

The Results

The numbers tell the whole story. After using Nearby Now to gather reviews and positive check-ins, Tri State was able to enhance its online presence. Their top 10 rankings for vital keywords in their local area increased by more than 1,400 from August 2015 to August 2018. Their total new site visits increased by a whopping 5987.1% during that time frame. With its growing reputation as a professional fire protection company, earning the trust of new clients in new services areas naturally followed.

Here’s a snapshot of the improvements and a few keyword examples from August 14, 2015, to July 23, 2018:

Tri-State – Improvements

#1 Google rankings
510
Increase of 484

Top 3 Google rankings
902
Increase of 836

Top 5 Google rankings
1205
Increase of 1121

In addition, they saw 1569 Top 10s (an increase of 1434) and 1837 Top 20s (an increase of 1654).