Our clients are always looking for more ways to reach local customers and grow their businesses. One powerful tool for this is Google Local Service Ads (LSAs).

These ads connect your business with people in your area who are actively searching for services like yours.

In the past, you might have put flyers up in the busiest part of town to get noticed. LSAs are like pinning your flyer to the top of the world’s most trusted (digital) bulletin board.

Keep reading to learn how LSAs work, why you should use them, and when you might want to avoid them.

How Can I Make My Business Show Up at the Top of Google Search Results?

Google Local Service Ads appear at the top of search results when someone looks for services such as “plumber near me” or “electrician in [city]”—even above paid advertising!

Unlike other types of ads, you only pay when a customer directly contacts you.

This pay-per-lead model ensures you spend your advertising budget on actual inquiries, not just clicks. It’s a great way to make sure potential customers find your business easily.

What Is the Best Way to Build Trust with New Customers?

One of the best features of LSAs is the Google Guarantee badge.

To get this badge, your business must pass Google’s background checks, including verifying your licenses and insurance. This shows potential customers that Google has trusted and verified your business.

This makes people more likely to choose you.

If something goes wrong, Google may even refund the customer, giving them added confidence in choosing your services.

Why Should I Use Google Local Service Ads?

You Pay Only for Leads, Maximizing Your Ad Budget. You only pay when a customer contacts you, ensuring your budget goes toward real business opportunities. This lead-based model makes the most efficient use of your advertising dollars.
Your Business Gets Top Placement on Google. Your ad appears above all other search results, giving your business maximum visibility when potential customers are actively searching for your services.
Build Customer Trust with the Google Guarantee. The Google Guarantee badge verifies your business, increasing customer confidence and making it more likely they’ll choose you over competitors.
Attract More Qualified Leads. LSAs help attract customers who are actively searching for your specific services, meaning the leads you receive are more likely to turn into paying customers.
Improve Your Local Presence. LSAs focus on local searches, ensuring your business is promoted to people in your area who need your services. This helps you establish a strong local footprint.

Are There Any Drawbacks to Google Local Service Ads?

Limited Availability: LSAs may not be available in your area.
Mixed Lead Quality: While you pay only for leads, not all leads will necessarily turn into paying customers. Some leads may still be casual inquiries or mistakes.
Limited Control Over Targeting: Google decides which searches show your ad based on its own internal calculations.
High Costs: In competitive markets, the cost per lead can add up. Since not every lead results in a job, it’s important to manage your budget carefully.

→READ: LSAs – Optimization Strategies!

Is Google Local Service Ads a Good Fit for My Business?

If you want to grow your home service business by reaching more local customers, Google Local Service Ads can be a powerful tool.

It’s one of the best ways to appear at the top of search results. It also builds trust with new customers through the Google Guarantee and only costs you money when customers reach out.

If these features sound helpful, call 919-758-8420 for a free consultation about your marketing strategy. You can also contact us online to learn more about LSAs.

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