Electrician Marketing

Power For Your Clients. Revenue For Your Business.

LeadsNearby can help untangle them, then hotwire your electrical marketing plan until it's powered up! From website design to Local SEO and social media marketing, we go the distance to help you reach your potential.

Need to charge up your brand? We've got the electrical panel for that.

Our team knows marketing the way you know voltage. Ready to start being found for electrician services, electrical repairs, residential electrician, commercial electrical contractor, certified electrician, and licensed electrician near you? 

We can wield that knowledge to generate the same kind of power. Put us behind the wheel of your marketing plan. We'll drive your results.

Electrician Marketing FAQs

What is Electrician SEO?

Electrician SEO is the art of improving your on-page, off-page and technical SEO on your website so you have a higher online visibility.

All this includes your website content, imagery, design, website architecture, and calls to action that will earn you top placement on search engine results pages (SERPS). Remember it's about optimizing your site for your visitors first and then search engines like Google, Bing and Yahoo who will reward you with better placement or ranking.

How can I improve the SEO for my Electrician company?

Improving your electrical services company SEO can be fairly simple because you do NOT want to optimize for the search engine, but for your visitors. 

1. Understand user intent. Remember, electrician websites have a vanity element along with a demand element. Which services are more demand based? Understanding this is important for great results.
2. Review your website today, as a prospective client. Review each page for accuracy, tone, and visual appeal. Would you do business with you? The more unique you are with your content and imagery - the more opportunities you have for better search results.
3. Ask for the opportunity, and here’s the key, on your clients terms - not yours. Do not provide road blocks for your visitors - get the lead. Answer the phone and respond quickly to inquiries.
4. Answer the questions your current and potential new customers are asking.

How much do Electricians spend on digital marketing or internet advertising?

Answering questions like this brings on more questions. Are you growing or maintaining? What kind of market are you in? Once you focus on answering these questions - the question actually changes: “How much should electricians spend on marketing or advertising?”

Use this equation:

[total advertising budget] * [digital advertising spend %] = [digital advertising budget]

[digital advertising spend %] = Total the percentages below:

• Market Growth= 1% to 4% (the more aggressive you need to be - the higher the %)
• Competition = 2% to 4% (the more competition - the higher the %)
• Market Opportunity = 2% to 4% (the more households - the higher the %) 

5 Steps on How To Market an Electrician Service Business Today

1. Branding

Start here. Is your brand memorable? Does your logo stand out? Would people recognize your truck? There are literally hundreds of electricians near you. What makes you stand out? What is your Unique Selling Position (USP)? What do you do different from your competitors? 

2. Calls to Action

People want to do business with you on their terms, not yours. Don’t force your process on them. Look for solutions like our Conversion Optimization package that helps your visitors communicate with you on their terms.

3. Integrate

If you are using a dispatch software of any kind, look for ways to integrate your site into your software! Make it easy for your customers and your staff.

4. Marketing

Decide how big you want your company to be revenue wise. Let’s say you want to be a million dollar per year company and not grow much past that. Use this equation: $1,000,000 in sales x 5%. This is your total marketing budget. Now take 30% of that result and that is a good number to spend on your digital marketing.

5. Track

If you have made it this far you know - tracking helps you understand what’s working and what's not. Set up your free Google Analytics account!

Bonus Tip

Always have business cards on hand and be sure they have an offer on them. Hand them out as if they are candy. In the grocery store line, as part of a tip at a bar or restaurant, at a high school football game or just to family and friends and always be engaged.

Sticking With You For The Long Haul

As the online world continues to expand, so do the opportunities to take advantage. Is your company ready? Don't worry, we are. LeadsNearby stays at the forefront of digital marketing. Looking for cutting edge concepts? Careful, we're sharp. Every service you could need, wired up and ready for you. Including:

Ready to be found for emergency electrical repair, 24-hour electrician, electrical panel upgrade, home electrical services, lighting installation, and wiring services?   

Shift Your Electrician Marketing Company Towards Integration!

You install a whole home generator, your client can run their entire house. With our custom website integrations, you can run your entire business.

We partner with the best in the business to give you the single source functionality that turns your digital presence into a well-oiled machine:

Ready to Increase Revenue Opportunities and Operational Efficiencies?

If a circuit is out in someone's home, they lose function. If you're missing part of your digital marketing plan, the same thing happens to your business. Can you afford that?

While you get your clients wired up, we get your marketing fired up.

Your marketing deserves more than scattered posts or a cookie-cutter website. We deliver a bold, high-impact strategy built to match your unique goals and set you apart. While your competitors blend in, we make sure your brand takes center stage and gets noticed.