Why Business Owners Need To Be On Camera

Video Podcast With Tips To Overcome Being Camera Shy

Video content is a powerful tool for business owners looking to connect with their audience. You probably know that, though. You just clicked on a post with a video podcast!

Studies show that viewers trust businesses more when they see the owner on camera. That’s why Mark invited Joe Cascone from Comfort Plus to talk about this on a recent episode of his podcast. See it in the player below.

Beneath that, you can read even more about this topic. Our guide covers the benefits of appearing on camera, overcoming nerves, and creating effective video content for your business.

Do Business Owners Really Need To Be On Camera?

Appearing on camera builds trust by showing your personality and expertise.

A 2023 Wyzowl study revealed that 79% of consumers prefer learning about services through video. For service area businesses, showcasing the owner in videos can lead to a significant boost in engagement and leads.

How Can I Overcome Camera Shyness?

Many business owners feel uncomfortable on camera, but the ones who have moved past that are learning that authenticity is more important than perfection.

Mark Sherwin, President and Co-Founder of LeadsNearby, has discovered that he feels much more comfortable having a guest to talk to. “It makes it feel less like a show and more like the conversations I have every day.”

Here are a few more tips to ease nerves:

• Script key points, not full sentences, to sound natural.
• Practice in short bursts to build confidence.
• Focus on helping your audience instead of worrying about performance.
• Use a smartphone, face a window for natural light, and invest in a simple $20 lavalier mic for clear sound.

One HVAC owner saw a 30% boost in inquiries after switching from stiff presentations to relaxed, conversational troubleshooting videos.

What Type of Content Should I Film?

Effective video content answers common customer questions. For example:

• “How to Change Your HVAC Air Filter”
• “3 Signs Your Toilet Needs To Be Replaced”
• “How to Lower Your Energy Bills”

DIY tutorials on YouTube rank well in search results, while Facebook Live Q&A sessions build real-time engagement.

You can also reuse this content! Embedding Facebook Live videos on your website, for example, can increase conversions by up to 80%.

What Tools Do I Need to Get Started?

Creating professional-looking videos doesn’t require expensive equipment. Use these budget-friendly tools:

• Camera: The smartphone you have in your pocket (or hands) is perfect! Click here for more smartphone camera tips.
• Editing: There are free apps in your app store right now. Most videos don’t really need that much editing. Keeping it simple is a great approach.
• Thumbnails: Canva helps create eye-catching preview images.
• Lighting: Affordable ring lights improve visual quality, but few light sources cost less than the sun. Just make sure people can hear you if you’re recording outside.

What Are the Benefits of Owner-Led Videos?

Business owners who create their own video content often see major benefits:

• Increased engagement and lead generation.
• Improved trust and stronger client relationships.
• Opportunities to highlight community involvement and partnerships.

As Joe mentions in the podcast above, his HVAC company expanded its reach by interviewing local business owners and featuring them in his videos. People are searching for help in more places than ever. Video will help you be found where they’re looking.

If you want to learn more about creating engaging videos that can help you grow your business, call 919-758-8420 or contact us today. We’d love to help you show your best side to the camera!

Frequently Asked Questions: On-Camera Video For Business

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